‘the Perfect Storm’ Essay Free Essays

How does the Director create tension in the storm scene of â€Å"The Perfect Storm†? In the storm scene of â€Å"The Perfect Storm†, the director, Wolfgang Petersen, creates a large amount of tension to try to make the film more exciting and realistic. It is important for this film to be quite realistic because it is based on a true story. This is how tension is created in this dramatic, exciting scene using Cinematography and Mise-en-Scene. We will write a custom essay sample on ‘the Perfect Storm’ Essay or any similar topic only for you Order Now One of the many tense moments in this scene is when we see a tilt angle in which the crew are sitting silent in their quarters. The tilt angle emphasizes the fact that the boat is rocking dangerously and makes the audience worry that the boat will capsize. This creates tension because it makes the audience fear for the lives of the crew. Another tense part of the scene is at the beginning when we see the small boat struggling against the gigantic waves. The long shot shows how massive the waves are compared to the small fishing boat. This makes the audience feel tense because the boat looks so helpless in the dangerous storm. This is one of my favourite scenes because it shows just how much danger the crew is in. Tension is further built through a close up of one of the crew in the bedroom. He looks very much like he has given up and also very worried, depressed and hoping that that the captain will be able to save them. This creates tension by making the audience fear for the crew, worry about them and creates sympathy towards them. A mid-shot continues to make us feel anxious when we see the captain and his first mate struggling to steer the boat through the huge waves. This shot shows just how much difficulty they are having and how worried and tense they are. It creates tension because it shows the audience how hard it is to control the boat and shows the emotions the captain and his mate are feeling. These emotions are exhaustion and anxiety. Another very intense part of the scene is when there is a high angle of the floor in the bedroom and clothes washing around. This shows how flooded the boat is and emphasizes the fact that this is an extremely dangerous situation. This creates tension because it makes the audience feel that the boat will sink and therefore putting them on the edge of their seat. There is also a low angle in the scene. We see the captain and his mate at the steering wheel. The fact that it is a high angle suggests that the crew is still in control. They have very determined looks on their faces which suggests that they might make it and gives the audience a false sense of hope in the crew. The director uses Mise-en-scene in the film to create more tension. The lighting in the storm scene of â€Å"The Perfect Storm† is quite dark and dramatic. There are also flashes of lightning to emphasize how dangerous and unpredictable the storm is. The dark blue lighting creates tension because it is a cold, dark colour. This makes the audience feel that something very bad is going to happen. The music and sounds are also a very important part of this film. These create tension in the storm scene because there are sounds of massive waves splashing against each other, claps of thunder and dramatic music playing in the background. The splashes are to remind the audience how big the waves are and the thunder is to add to the tension created by the lightning. The trumpets in the background music make the audience feel tense because trumpets can make very dangerous sounding notes. Costumes can also create tension. For example, in this film, the crew are wearing fishermen’s uniforms. These mainly consist of waterproofs, jumpers and gloves. These are to show that they are fishermen and to emphasize how cold and wet it is. They also make the audience think that the crew is feeling uncomfortable. Props also make the audience sit on the edge of their seat in this film. In this scene, there are clothes all over the floor and pictures of family on the wall. This is to show what the crew will lose. The effect on the audience is that it makes them feel sorry for the crew’s family. In conclusion, the director creates tension with angles, shots, music and props. I have learned that Cinematography and Mise-en-scene are very powerful things when trying to build tension. Personally, I found this film quite depressing. But I still feel tense when I see this scene. How to cite ‘the Perfect Storm’ Essay, Essays

Cause of Disease due to Pathogens-Free-Samples-Myassignmenthelp

Question: Discuss about the Cause of disease due to Pathogens. Answer: Cause of disease due to pathogens Scientists have found out the link between the pathogens, the microbes present in our gut and depression. This was verified with the experiment on the mouse. The gut microbiome can affect various aspects of health. There are certain helpful bacteria present in our gut that maintains the metabolic activities. Depression is the leading cause of disorder and its is found ou that the pathogens are the missing link to the cause of such. It is believed that diet influence this microbes in our gut. Often unhealthy foods with lack of vegetables and nutrition leads to the disruption of the helpful pathogens that maintain the dopamine level in our brain. The person feels emotional stress due to minor reasons. Physical impact due depression is the invitation of other fatal diseases like heart attack. It is believed that the treatment with probiotics could be healing for the people experiencing such conditions. The good pathogen present in our gut is the form of connection between the brain and gut. Preclinical research has already that the probiotics acts like antidepressant and is anxiolytic (Dash et al, 2015). Any trauma related can cause untold damage to the patient. Thus the probiotic treatment is the best solution to deal with this problem. The lasting impacts of persons disorder often leads tp negative events. The effects are however severe. These interfere with the individuals ability to lead a normal life (Foster Neufeld, 2013). Trauma can be caused by longtime depression. The person can feel disoriented. There can be night terrors, edginess and irritation. The emotional symptoms of trauma will include the anger, sadness and emotional outbursts. The physical symptoms will include fatigue, poor concentration and racing of heartbeat (Cattaneo et al, 2015). Inherited genetic conditions The inherited genetic conditions can cause more trauma in a person. Often lifelong sufferin from genetic disorders can lead to the traumatic events in a person. Even the traumatic events can be passed from one generation to another. Scientists have already found out the physiological basis of the underlying heredity trauma. The diseases like bipolar disorders whose trauma episodes are detected in the genes of the family. For long term in terms of physical affect of the person. The person experiences metabolic disorders and can get affected with high blood pressure and sugar. It is already reported that the acquired traits induced by the trauma can also get inherited with similar mechanism (Chen et al, 2015). A study examining the DNA of holocaust survivors and their children found similar variations and affected genes in their next generation. The life experiences, also emotionally affects their victims and also their generation. The person affected with anxiety due to trauma has the liable chance to pass the information in gene. It is found out that the persons who, had the symptom of trauma created due to any disease can also be transmitted to the next generation. The next generation children are affected with the trauma easily. Another reason as already known that long days suffering can induce traumatic conditions in the person. That could not only be fatal for the person but such an acquired trait could be harmful for its next generation (Sharma et al, 2016). Nutritional factors The nutritional factors could be another reason towards the development of diseases. One such disease can be obesity and diabetes. The physical impact on the person can be fatigueness, increased thirst, frequent urination, blurred vision. There are going to be huge emotional weight on the person suffering long due to diabetes (Hegg-Deloye et al, 2014). The nutritional factors include the increased consumptions of sugary food leads to diabetes in the person. On the other hand researchers have found that the increase in depression and trauma more in a person suffering for long. Diabetes can cause increased heart rate and can lead to heat stroke. The person often experiences day to day diminished interest and pleasures. They even face trouble sleeping. The person feels excessive guilt and worthless. They even lose the ability to make everyday decisions. Thus as a nurse the nutrition is mainly to be suggested with taking the right amount of sugar or taking healthy food, doing physical ac tivity can curb down the source of the disease (Langley?Evans, 2015). It is known that persons affected with depression are more likely to be diabetic. They also are susceptible to the increased trauma victims. The nurses are required to show them the correct path to lead a good lifestyle. The person should avoid alcohol and cigarette. The compulsive behaviors and overreacting is a mental state the person faces. Nutritional factors are thus the main reason that contributes to the fatal affects of diabetes, that is trauma. The emotional feeling of unpleasant and uncomfortable can be remove only by the people self controlled life style (Naghavi et al, 2014). Impacts caused by health interventions Medical errors and negligence, iatrogenic is another reason towards cause of any disease. The mistakes are like surgeries or in wrong therapies. Iatrogenic disease is the result of diagnostic and therapeutic procedures that are undertaken in a patient could be a fault. There could be disease due to the error in the drugs given. There can be both mechanical and radiological factors that impacts. The mechanical procedures include the diagnostic aspirations of fluids that cause hemorrhage or any other secondary infections (Singer et al, 2017). Even in wrong procedure in biopsies can lead to spread of malignancies and can cause shock and death. The endoscopic procedures may lead to the perforations and damage in tissues. Radiological treatments like with the radioisotopes could be extremely harmful for the pregnant women. The other mistakes will include in the wrong prescriptions of the drugs given that may cause allergies and other side effects. These adverse affects due to iatrogenic e ffect can lead to many longtime suffering of diseases and can lead to experiences of trauma. The emotional and mental impacts include more depression by the disease (Makary Daniel, 2016). Degenerative changes in vital organ system Aging is the main reason towards the degenerative changes in vital organ tissues. After a certain age, the living tissues like connective tissues, epithelial tissues, muscle tissues and nerve tissues are mainly affected. The health conditions include the unable to coordinate of work. The person faces difficulty in the movement of the limbs (Wang, Oxer Hekimi, 2015). The emotional affects include the person gets easily upset for not being able to work properly as before. Depression is due to excess health cost at the elderly age. Some of the degenerative diseases include the Alzheimers disease, neoplastic disease, hypertension, cardiopathies and other coronary or heart diseases. Thus with aging the vital organs starts getting degenerated and cause certain disorders (Vo et al, 2013). These disorders lead to tension, trauma , depression and can could be the leading sources for heart attack. The blood pressure also rises abnormally, both systole or during diastole. The coronary heart di sease is another main effect of the degenerative disease. Any emotional stress could be very fatal for the elder person suffering from any kind of degenerations of the vital organs. Myocardial infection is the main outcome of trauma that may arise due to both emotional as well as the longtime suffering from sickness. The tensions come due to the health care costs (Sakai Andersson, (2015). The loss of normal control mechanism of the uncontrolled growth of cancer cells A huge amount of abnormality in health arises from the uncontrolled growth of cancer cells. This is the last stage of cancer, when the cells spread through the vital organs. This is the metastasis stage. The upregulated proliferation in the cell is the main reason behind this. The body forgets to respond appropriately to the correct signals and the cells divides immaturely. All the vital organs start functioning in abnormal way. In that stage the cancer cells are almost untreated and cannot be cured easily. At this condition the patient faces the most health problems. The main effects include the pain, weakness, loss of weight, breathing troubles and even mortality (Delbridge et al, 2016). The emotional stress is the worst to handle for both the patients and family members of the patients. There are cases of depression due to continuos treatment without any positive results. Even there are cases when the person wishes to commit suicide. As for the family members, they bear the trauma and depression of seeing the suffering of the patient and the excess health costs for every chemotherapy. Cancer cells when grow abnormally and spreads than it can attack organs like bones, lymph nodes, tissues and organs. The stage is mostly not curable (Weinberg, 2013). Trauma, toxins and other environmental hazards Trauma is another main reason itself that causes diseases in any person. From infancy to adolescence this is a very common source of health hazards. Mainly this type of impairment comes due to family related issues or attachment problems. The stages in environment stimulate the reduction in the development of the brain and nervous system. These responses in health will include the rapid breathing, heart pounding and this is directly proportional with the stressful situations (Bethell et al, 2014). They are posed with the significant emotional threats with overreacting and unresponsiveness and detached. The main reason is that stress in the environment can prevent the right development of brain. Children with trauma has the case histories of stomach aches, head ache and adolescents in trauma often engage in risky behaviors like smoking, alcohol addiction. The cognitive disturbances can also be noticed with the dysregulation in the sensory stimuli. They are often hypersensitive to stim uli like touch, smell, light. There are cases of affects of trauma where people are often impulsive and indulge in harming others or themselves. The toxins from the environment could be another reason behind the cause if disease. The toxins are obtained in the body as poison through pollution. The air pollution can have toxin in the air that develops asthma, allergies and even cancer. The food that is consumed is not safe. It is found that DDT is another leading environmental toxin that causes the onset of Alzheimers disease. Scientists already suspects that along with genetic factors the toxins and the pollutants can increase the risk of developing any disorders related with the debilitating (Myhre et al, 2013). Another environmental toxin which is poisonous is the nitrosamines that come from the nitrogen based chemicals are also the increased cause of neurodegenerative disorders. Excessive pesticide exposures can lead to Parkinson disease. Already recent increased in rates of the pesticide exposure have been found to link to this disease. One such chemical in environment is the organochlorines. Many cases have been reported of the increased exposure to environmental toxins can lead to the effects of auto-immune diseases (Yegambaram et al, 2015). References Bethell, C. D., Newacheck, P., Hawes, E., Halfon, N. (2014). Adverse childhood experiences: assessing the impact on health and school engagement and the mitigating role of resilience.Health Affairs,33(12), 2106-2115. Cattaneo, A., Macchi, F., Plazzotta, G., Veronica, B., Bocchio-Chiavetto, L., Riva, M. A., Pariante, C. M. (2015). Inflammation and neuronal plasticity: a link between childhood trauma and depression pathogenesis.Frontiers in cellular neuroscience,9. Chen, J. A., Peagarikano, O., Belgard, T. G., Swarup, V., Geschwind, D. H. (2015). The emerging picture of autism spectrum disorder: genetics and pathology.Annual Review of Pathology: Mechanisms of Disease,10, 111-144. Dash, S., Clarke, G., Berk, M., Jacka, F. N. (2015). The gut microbiome and diet in psychiatry: focus on depression.Current opinion in psychiatry,28(1), 1-6. Delbridge, A. R., Grabow, S., Strasser, A., Vaux, D. L. (2016). Thirty years of BCL-2: translating cell death discoveries into novel cancer therapies.Nat Rev Cancer,16(2), 99-109. Foster, J. A., Neufeld, K. A. M. (2013). Gutbrain axis: how the microbiome influences anxiety and depression.Trends in neurosciences,36(5), 305-312. Hegg-Deloye, S., Brassard, P., Jauvin, N., Prairie, J., Larouche, D., Poirier, P., ... Corbeil, P. (2014). Current state of knowledge of post-traumatic stress, sleeping problems, obesity and cardiovascular disease in paramedics.Emerg Med J,31(3), 242-247. Langley?Evans, S. C. (2015). Nutrition in early life and the programming of adult disease: a review.Journal of Human Nutrition and Dietetics,28(s1), 1-14. Makary, M. A., Daniel, M. (2016). Medical error-the third leading cause of death in the US.BMJ: British Medical Journal (Online),353. Myhre, O., Utkilen, H., Duale, N., Brunborg, G., Hofer, T. (2013). Metal dyshomeostasis and inflammation in Alzheimers and Parkinsons diseases: possible impact of environmental exposures.Oxidative medicine and cellular longevity,2013. Naghavi, M., Shahraz, S., Sepanlou, S. G., BESc, P. N., Pourmalek, F., Lozano, R., ... Forouzanfar, M. H. (2014). Health transition in Iran toward chronic diseases based on results of Global Burden of Disease 2010.Archives of Iranian medicine,17(5), 321. Sakai, D., Andersson, G. B. (2015). Stem cell therapy for intervertebral disc regeneration: obstacles and solutions.Nature Reviews Rheumatology,11(4), 243-256. Sharma, S., Powers, A., Bradley, B., Ressler, K. J. (2016). Gene environment determinants of stress-and anxiety-related disorders.Annual review of psychology,67, 239-261. Singer, M., Bulled, N., Ostrach, B., Mendenhall, E. (2017). Syndemics and the biosocial conception of health.The Lancet,389(10072), 941-950. Vo, N., Niedernhofer, L. J., Nasto, L. A., Jacobs, L., Robbins, P. D., Kang, J., Evans, C. H. (2013). An overview of underlying causes and animal models for the study of age?related degenerative disorders of the spine and synovial joints.Journal of Orthopaedic Research,31(6), 831-837. Wang, Y., Oxer, D., Hekimi, S. (2015). Mitochondrial function and lifespan of mice with controlled ubiquinone biosynthesis.Nature communications,6, 6393. Weinberg, R. (2013).The biology of cancer. Garland science. Yegambaram, M., Manivannan, B., G Beach, T., U Halden, R. (2015). Role of environmental contaminants in the etiology of Alzheimers disease: a review.Current Alzheimer Research,12(2), 116-146.

Pandora Case Study free essay sample

For Pandora, one of the biggest players In Internet radio, figuring out the future Is boot challenging and Intimidating. If the regular challenges of growing a new company are NT enough, Pandora also faces a market that is reeling in turmoil. In the new digital world, the WA y people listen to music continues to change dramatically. It seems likely that Pandora will either lea d the changes or fall victim to them. Pandora was founded just over a decade ago. At that time, a vast majority of music list inners were still getting their groove on in one of two ways: They either popped a CD into the Eire home, car, or personal CD player or they turned on the old AM/ FM radio. But the advent of digital formats Like Amps has had a huge Impact on CD sales and has drawn people away from what Is n owe called ;terrestrial radio. We will write a custom essay sample on Pandora Case Study or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Moreover, Like the music business, the radio business has faced m ajar changes of its own. The Telecommunications Act of 1996 reduced limitations on the number of SST actions that one owner could hold.This led to huge ownership groups that consolidated and standard ;zed listening formats. The result is less diversity on the radio, with shorter playbills and fewer artist TTS represented. From one city to the next, all across the United States, radio stations have started to s mound more alike. Both these trends combined with the explosion of Internet usage and changes In online technologies have led to a deluge of companies trying to capitalize on the future of music distribution.This includes download services such as tunes, subscription services s chi as Rhapsody and music, an endless number of Internet radio stations, and even satellite radio en outwork Sirius. Today, with an ever- growing list of listening devices and cloud music services that store personal music libraries so they can be accessed anywhere by any device, listening try ends continue to evolve. But one thing about the future is certain: The business of listening to music is full of disruption and confusion. Things are changing fast and the winning products and SE Emcees-?leaned, the survivors-?are yet to be determined.The Power of People Amid the chaos, Pandora has carved out Its own niche, setting Itself apart as an auto mated music recommendation service. It isnt a play-on- the exact song and artist they want. Rather, listeners enter an artist or song squeegees n. The plastic starts with a track by the requested artist and inserts additional songs by that artist e err once in a Nile. But in between, Pandora cues up songs by other artists similar in nature to the requested material. If an unlinked or unwanted song plays, the listener can click the thumbs do n icon or Just kip the song and it will be removed from the list.Users can also create stations by BRB sowing artists alphabetically, or they can tune in to pre- made genre stations or to other users stations. Listeners can create as many stations as they wish, each oriented around the initial input. Lots of online services employ similar recommendation features (think Nettling and Am axon). Out Pandora has set a precedent by the predictive power of its recommendation soft Near. The Pandora software is amazingly precise at choosing material that fits with what the us r wants.According to Tim Western, founder and Chief Strategy Officer for Pandora, the sec ret sauce is the people behind the software. Behind this digitized, automated, software- driven machine, Western says, muff need a human ear to discern. Its true that the algorithms mathematically match songs, but the math, all its doing is translating what a human being is actually measuring. O Marketing An Introduction. 1 lath edition (2013) page 27 of 45 Each of the 850,000 songs from 80,000 different artists in Panders library has been analyzed and coded by a professional musician.

buy custom Arlington Urgent Care essay

buy custom Arlington Urgent Care essay Let us map out the standard process of patients reception in the new Arlington Urgent Care clinic which is opening on January 1, 2012. Patients are accepted without appointments, on first come first served basis, the priority is given to emergency cases. When a patient visits the clinic, he is handed a single form at the registration desk which includes all necessary information such as demographics form, fee ticket and clinical documentation - all on the same form for the patients convenience so there is no need to issue any charts. According to the anamnesis gathered by the nurse at the reception, the patient is guided to the necessary specialist. The specified doctor accepts the patient, performs all necessary procedures, takes all analyzes and makes all prescriptions all the information is noted down to the single form so the patient can see how much he has to pay and what exactly he is paying for. After the appointment with the doctor is finished the patient is guided back to t he reception desk where he makes all necessary payments. Arlington Urgent Care clinic does not accept or file any insurance during payment process that is why even if the patient is insured he has to pay for the services with cash or credit card anyway. Patient is also instructed to file copy the form with specified insurance company. According to the form copied the payment may be transferred by the insurance company directly to the patient. If the patient has a primary care physician the form can be faxed to him. If the patient does not have a PC physician and one is needed based on the diagnosis, the patient is given a list of PC physicians accepting patients from the urgent care center. The patient can choose a physician from the list, the form will be faxed to the chosen doctor, and the patient will be able to address the physician basing on the diagnosis made in Arlington Urgent Care. At the end of the visit the patient can fill the feedback form, where he can point out his im pressions of the clinic services to help make the work of Arlington Urgent Care clinic more efficient. Buy custom Arlington Urgent Care essay

Everything You Need to Know About Writing Awesome Email Subject Lines

Everything You Need to Know About Writing Awesome Email Subject Lines First impressions matter. This is certainly true for email subject lines. Theyre the first thing recipients see in their inbox.  When written well, they inspire readers to open your email  newsletters and click through to read more. If theyre off target, however, they  let your reader know your email is a waste of time and space. No pressure, though. To make matters worse, we all get too many emails. Whether theyre from a store you dont remember visiting,  or your parents are wondering why you dont write more often (you should really drop them a line), the pursuit of inbox zero is a fabled achievement for knowledge workers (including marketers). So, how do you write subject lines that make your emails stand out? Thats exactly what well cover in this post. Youll learn: The emotional elements of subject lines that drive clicks. Best practices on how to write subject lines. The best way to run A/B tests so you can gather your own data about what works best for you. Make yourself comfortable.  Were going to  write sharp subject lines that demand the attention your email deserves. This Is How To Write Better Email Subject Lines To Get More OpensSnag Your Email Subject Line Template + Resource Bundle This post is packed full of advice. To make it easier to implement while youre on the job, weve rounded up these free templates: Email Subject Lines Template: 43 fill-in-the-blank templates to practice sharpening your subject line writing skills. 500+ Power Words Cheat Sheet: We made this with headlines in mind, but the same words work to infuse emotion into subject lines, too. Power + Emotion Words Cheat Sheet: Another reference sheet loaded with emotional words to drive more engagement. Email Subject Line A/B Test Spreadsheet: A simple Excel file for storing the outcomes of your email subject line A/B tests. ... And Try Our New Email Subject Line Tester You get one chance to write the perfect subject line for your email. Of course, there's no way to be sure how it'll perform until you hit "send." But, wouldn't be great if you could tilt the odds in your favor? That's where our Email Subject Line Tester comes in. Like our popular Headline Analyzer, it's a free and simple tool for testing email subject lines. Enter your subject line: And get your score: Plus, you'll get a detailed breakdown on how to improve your results: Give it a spin now and start optimizing every subject line you write (before sending it to your list). Why Are Subject Lines Important? Like we stated previously, your subject line is the first thing recipients see. In that crucial make-or-break moment when users find your email in their inbox, it's what determines whether they'll click through, or simply ignore your message. Worse, they might even put your newsletter in the trash without even opening it up. Let's start by asking exactly why paying attention to subject lines is important.  Here are some interesting  stats: Source: convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/ When it comes to subject lines, these numbers tell us a few things: Subject lines shouldn't sound overly sales-driven. No one wants to start their day with a blunt sales pitch. Stay out of SPAM folders by sounding natural. Avoid spammy-sounding subject lines. People will learn to avoid your emails, even if you make it into their inbox. Subject lines have a considerable influence on click-through rates. Sure, 35% isn't an astronomical number. However, it's high enough to show subject lines carry weight. Ignore them at your own peril. Writing #email #subject #lines? Commit these three stats to memory.Can You Show Me Some Examples of Great Email Subject Lines? Now, you're probably wondering what good email subject lines look and sound like. There are a ton of great examples and resources out there, and we've rounded up some of the best below: 101 Best Email Subject Lines of 2017 (Digital Marketer) 164 Best Email Subject Lines to Boost Your Email Open Rates (OptinMonster) 13 Insanely Clickable Email Subject Line Examples (Sumo) 40 Great Email Subject Lines (ThriveHive) That should be plenty to point you in the right direction. Three Mechanics of Strong Subject Lines So, you've seen some examples of good subject lines. But, what actually makes them, well, good? Let's break down some mechanics. Write Short Subject Lines For Mobile Devices According to MailChimp, there is little correlation between subject line length and clicks. However, keeping them short may help their appearance on mobile devices. Communicate a Clear Benefit No one will open your marketing email if there is no benefit to the reader. So, make it clear that your recipient will gain something from opening it. In most cases, the benefit of your email will be clear.   Here are some examples: Move snow faster with this plow (benefit: clearing your driveway quicker). Cut grass like a champ (benefit: make lawn mowing easier). Improve your living room for 40% less (benefit: upgrade your furniture, saving money). These are basic examples, but they give you the picture. Use Words That Positively Impact Open Rates The best subject lines use terms shown to drive action. Here's a quick look at 100+ words you should consider: How Do Emotional Appeals Impact Email Open Rates? Subject lines are a lot like headlines. The more emotional, the better. People want to know how their life will be better, easier, or more enjoyable because they read your email. Those kinds of benefits aren't necessarily easy to convey. However, they're essential for optimal open rates. So, how can you pull those emotional levers to get more opens? Start by understanding which emotions you want to invoke, and learn the language necessary to drive that action. Recommended Reading: How to Write Emotional Headlines That Get More Shares Which Emotions Can Email Marketers Tap Into? So, we've established the need to give your emails some feeling. But, which emotions or sensations should marketers focus on eliciting? Let's focus on the following four: Urgency. Why should I act fast (and what will happen if I don't)? Curiosity. How can you  include enough detail to get readers interested, but leave enough mystery that they have to click through? Excitement. Can your subject line hype up your email content (and can your newsletter can back it up)? Joy. What can your subject line do to promote a positive emotional result for your reader? How to Write Subject Lines That Inspire Urgency Let's take a look at some easy subject line formulas and templates you can use to get readers moving. Give Your Reader a Deadline to Act Deadlines and "limited time" messaging can inspire immediate action. Example: Successful marketers will open this ... before time runs out. Tap into FOMO (The Fear of Missing Out) The "fear of missing out" is real, and no one wants to miss out on something good. Example: Limited spots available! Claim yours now. Imply Negative Outcomes Due to Lack of Action What happens if the recipient doesn't take advantage of what's in your email? Example: Don't let your lawn suffer under the summer sun. How to Write Subject Lines That Inspire Curiosity Everyone enjoys a little bit of mystery from time to time, right? Here's how to infuse some suspense into your emails to get more opens. Try the Cliffhanger Approach Leave out enough detail to stoke interest without telling the whole story. Example: Bob's  lawn got greener than ever using ... Start With the End Offer readers a conclusion that leaves them wondering how the story starts. Example: How did Bob's lawn get so green? Use an Open-Ended Question One that can only be answered by opening your email. Example:  What's new at Bob's Lawn Care Emporium? How to Write Subject Lines That Inspire Excitement Get readers excited to open their email (or, well, as excited as you can get while reading email). Here's how to infuse some hype into your subject lines. Incorporate Strong Action Verbs Use language that encourages people to get up and do something. Example: Blast your abs for less at Dave's Gym Give Your Reader a Sense of Exclusivity Email subscribers love feeling like they have the inside track on exclusive deals and information. Example:  Can you keep a secret? Here's some cool news coming soon ... Make an Offer People Can't Refuse Use an accurate but hard-to-believe statistic or incredible offer to generate excitement. Example: Did you know 73% of clients see improvement using this tactic?   How to Write Subject Lines That Inspire Joy You know the saying, "People won't remember what you say, but they'll remember how you made them feel?" That absolutely applies to marketing, your brand, and your email subject lines. Make people feel good and reap the rewards. Use Emojis Intelligently A well-placed emoji can be great for getting a chuckle. Example: Look your best and feel your best :) (this isn't the best example, but pretend that smiley face is a much cooler-looking emoji) Work In Humor (Carefully) Laughter is good for your health. Put people in a good mood, and they'll react more positively to your content. Example: So three marketers walk into a bar ... Give People an Opportunity to Do Good Because it feels good to do good. Example: Make a difference with us for our local animal shelter Apply Your Knowledge: Write Better Subject Lines in Six Steps It's time to take what you've learned  and put it into action. Follow these steps to start writing. Identify the Topic and Purpose of Your Email What is your email newsletter about? Here are some common possibilities: Promoting a sale. Sharing your most recent content. Announcing a new product launch. Offering helpful how-to tips. Getting event registrants. If your email is part of a broader campaign, make sure your messaging is consistent, too. Know Your Audience If you're doing marketing correctly, you should know who your audience is. But, your audience may be comprised of several different market segments. So, make sure you know exactly who you're targeting. Then, craft messaging that will appeal to them. Identify Your Benefit or Value Proposition Why would someone open this email? Think about what's in it for your reader, as much as what's in it for your brand. Some examples could include: Saving money. Completing a task more easily. Doing something charitable. Narrow it down to one core benefit. Pick Your Emotional Appeal Remember Urgency, Curiosity, Excitement, and Joy? Choose one to focus on. Or, consider writing several options targeting different emotional appeals. Whichever you choose, have clear intent behind your words. Match the Message in Your Email Copy Message-match means making sure your subject line aligns with your email's content. Typically, it's a term reserved for digital advertising, ensuring ad copy aligns with a landing page. But, we can apply the same principle here. For example, if you're promoting a sale, make sure your subject line and body copy are consistent with one another. If you're promoting a piece of content, make sure your subject line's message matches what they'll find on the destination page. Write Several Options With the Email Subject Line Tester It's a good idea to try tons of different options before settling on one subject line. If you're writing for a client, you might even give them five or six to choose from. As you write different options, the tester will keep track of your scores: Plus, the tool will help you learn what works (and what doesn't). It's an easy way to Ten Templates to Write Your Own Email Subject Lines As an exercise, try filling in these templates. Then, use the Email Subject Line Tester to see how your efforts perform. The best [AUDIENCE] are using this [TACTIC] to [BENEFIT] Do [ACTION] [PERCENT] better Save [PERCENT] on [PRODUCT] before [NEGATIVE CONSEQUENCE] [NUMBER] Ways to [BENEFIT] Using [PRODUCT] Achieve [GOAL] [PERCENT] Faster With [PRODUCT] Help [ORGANIZATION] do [BENEFIT] before [DEADLINE] The smartest [AUDIENCE] will be at [EVENT] ... Register for [EVENT] by [DEADLINE] and save [PERCENT] Here's how [INFLUENCER] does [ACTION] with [PRODUCT] [NUMBER] secrets the best [AUDIENCE] use to [BENEFIT] These writing prompts are simple, but should help get your creative gears turning. Get More Opens By A/B Testing Email Subject Lines Nearly every email service provider lets you send A/B tests for your email subject lines. Whether you use MailChimp,  Campaign Monitor, or something similar, most provide A/B testing options when building email newsletters. This video is specific to MailChimp, but it covers a lot  of A/B testing basics that should apply to most platforms: However, what  makes a good A/B test? Let's dig into some tips. 5 Effective Tactics for Email  A/B Testing The key to a good A/B test is to choose variables that really are different from one another.  If you test two subject lines that sound too similar, you won't learn much. There needs to be a substantial difference between your two options. Consider these five different approaches when you run your next A/B test: 1. Test Two Different Value Propositions Let's say your email content is promoting a post that both: Shows readers how to save time. Shows them how to save money. These are two different value propositions. So, write two options, one focusing on each benefit. Then, see which performs best. The data will tell you which benefit your audience cares about most. That'll help you continue to write more effective subject lines in the future. The key to a good A/B test is to have options that are different from one another.2. Target  Two Different Emotions Your audience might respond better to curiosity than urgency. Or, maybe they're looking for something that will brighten their day. So, find out. Try  targeting different emotions and see what drives a better response. 3. Test Subject Line Length You might find different subject line lengths work best for you. Or, different lengths may work better for different types of messages. Consider experimenting with short  (one or two words)  versus long (seven or eight words). 4. Test Questions Versus Definitive Statements Questions can help get readers curious. However, definitive statements can express authority. Try both and see what happens. 5. Test Using Stats Statistics can drive email opens, especially when they're difficult to believe. If your email content includes an interesting stat, try incorporating one into subject line A. Then, write subject line B without a stat. Recommended Reading: What 10 Studies Say About the Best Time to Send Email Now, An Exercise In A/B Testing Now, let's try applying what you've learned to an actual A/B test. Write Your Email Content Start by writing your email copy. This will make it easier to write your subject lines. Identify Which Two Variables You'll Test Write two different subject line options. Try to emphasize something different in each one. For example, you could target two different emotions, in order to sell people on reading the same newsletter. Or, you could include an emoji or statistic in one, but not the other. Whichever you choose, the point is to know exactly what you're testing. See Which Does Best Once your email has sent, you'll see relatively quickly which outperformed the other. Use the Email A/B Subject Line Testing template we included in this post to track performance over time: Here are some specific things to monitor: Winning and Losing Subject Lines: Which options perform best? Do certain types appear to fail more frequently than others? Open Rates: How many people opened each email? CTR (Click-Through Rate): How many people click through on each subject line? You'll need to set up and measure A/B tests in your email marketing platform provider. Here's how, using several popular email marketing tools: MailChimp Campaign Monitor HubSpot Pardot Constant Contact Emma Measure Your Results Use the analytics tools built into your email platform to monitor open rates. Use the template included in this post, or create your own following the graphic below. Use it to  track your winner and loser from the test, the difference in the results, and scrutinize the reason why your winner performed the best. This may require some subjective judgment. When  assessing the reason one subject line outperformed the other, keep the following in mind: If you set up clear variables in your A/B test, the reason subject lines succeed or fail should be obvious. For example, if one option includes a statistic, while the other does not, then that's a good indicator that stats resonate with your audience. Look for  patterns. The more you test, the more consistent patterns should  emerge. The days and times you send email can impact results as well. Remember that the actual content of your email may influence open rates (and in turn, your email conversion rates, too. If people aren't interested in the topic of your email, then simply following best practices might not be enough to drive opens and clicks. Great content will get attention. Following proper mechanics and technique merely maximizes great content's ability to make an impact. When it comes to email marketing, your own data beats best practices. The recipients on your email list are  different from anyone else's. What works for another business, might not work for yours. This is why it's better to know how to gather your own data than to simply follow someone else's. Don't use other's data as your guide. Use it to inspire you to get your own data.Now, Go Write Better Subject Lines! It's easy to overlook subject lines when we're writing marketing emails. They're short, so they should be easy, right? Not exactly. It's often tougher to write short, punchy messages than long, rambling pieces. When you only have about 50 characters to work with, every word counts. We can't tell you exactly what messaging will work best in your email.  However, you're now equipped with the knowledge you need to start experimenting with your own subject lines. By following the tips and best practices in this post, you'll be able to dramatically increase your odds of success. Try different things. See what works. Ditch what doesn't. Repeat for success.

COPD Case Study Example | Topics and Well Written Essays - 1000 words

COPD - Case Study Example The chances of having COPD grow the more one smokes and the longer one has been smoking. This is because smoking inflames and irritates the lungs, which consequences in damaging. Over several years, the irritation steers to long-lasting variations in the lung. The partitions of the air-passage thicken and more secretion is generated. Injury to the subtle walls of the alveoli in the lungs results to emphysema and causes the lungs to lose their regular elasticity. The minor alveoli become damaged and contracted (Ellen & Kirkhorn, 2015).  These variations results in the symptoms of coughing, breathing difficulty and phlegm related to COPD. A patient named R.S. comprised of pathological variations in four different partitions of the lungs (pulmonary vasculature, lung parenchyma, peripheral airways and central airways), which are patchily available in R.S. with the COPD. Tobacco smoking is the main risk factor for R.S. patient with COPD, however, other inhaled toxic particles and gases may contribute. Therefore, treating tobacco use and dependence should be regarded as a primary and a speciï ¬ c intervention for R.S. condition. His smoking should be evaluated routinely whenever the patient avails himself to a healthcare facility and should be provided with the best opportunity to treat his condition. This results in an inï ¬â€šammatory reaction in the lungs, which is blown up in this particular patient who is a smoker and drives to the distinguishing pathological destruction of the lungs of the patient (Ellen & Kirkhorn, 2015). Furthermore to lung inï ¬â€šammation, antiproteinases and an imbalance of proteinases in the lungs and oxidative stress are also essential in the pathogenesis of the patient. The variant pathogenic mechanisms generate the pathological variation which, subsequently, develop the following physiological defects in R.S patient: cilliary dysfunction and mucous hypersecretion; hyperinï ¬â€šation and airï ¬â€šow limitation; gas

Comparison of Models Paper Research Example | Topics and Well Written Essays - 750 words

Comparison of Models - Research Paper Example It is noteworthy that the major differences between psychological and multicausal models of addiction are based on their varied beliefs on the causes of addiction. Psychological model of addiction, which derives its understanding from a number psychological models key among them being psychoanalytic theory developed by Sigmund Freud, the behavioural and cognitive theories of psychotherapy. Psychological model asserts that addiction is motivated by psychological distress. In other words, this model of addiction is based on the belief that addiction is because of repression and unconscious mental processes (Raymond, 1998). Addiction in this sense is just a secondary problem as psychological problems takes precedence. This means that addiction is only a coping mechanism as at seeks to create an illusion of comfort away from internal conflicts in an individual’s life. For instance, Sigmund view all forms of addiction as a substitute for primitive sexual urges, which brings about an internal conflict and intensified guilt that is reengineered by an addiction cycle. Psychological model emphasizes on the intrinsic drives especially cognitive which motivate people to develop a cycle of drug use and dependence (Raymond, 1998). For instance, individuals are seen to develop a tendency of using drugs as form of self-medication to internal conflicts brought about by dysfunctional thought patterns. In other words, addiction personality is real and it is experienced constantly owing to the fact that it is used as a coping mechanism against stirred up emotions, traumatic experiences, sexual issues, fears, negative relationships, feeling of powerlessness. A number of things that individuals try to self medicate have been categorised into four groups and they include difficulty in self-care, the expression of emotions, troubled relationships and low